WESTFALIA OPEN ITS FIRST COMBI-VAN CORNER [20.09.2022]

WESTFALIA OPEN ITS FIRST COMBI-VAN CORNER

After the success story of the last few decades, Westfalia is continuing its development and innovating with the launch of the Westfalia Corner, a new concept in the leisure vehicle sector. The first Westfalia Corner was inaugurated in Brest, France at the Sélection Autostore dealership. Other showrooms are set to open next in France.

Created in 1844 in Germany, Westfalia is the inventor of the combi-van, a symbol of freedom and independence. Since 2010, the brand has joined the Rapido Group and since 2016, Fleurette Constructeur. On September 15., Westfalia JVK launched its brand new project, Westfalia corner, in the heart of a partner dealership with Sélection Autostore of the Sofipel Group : It is a first in France and in the the combi-van world!

The Westfalia Corner is based on a new distribution method with the creation of a space fully dedicated to the brand's combi-vans (Jules Verne, Kepler, Kelsey) within its dealerships. These showrooms allow Westfalia to benefit from locations and contacts specialized for customers wishing to acquire a campervan, being both a stylish car and a genuine leisure vehicle.

These spaces allow us to welcome users and provide them with a true experience. It is also an opportunity to build loyalty among brand lovers in a warm space in keeping and consistant with the world of the combi-van creator as well as enabling the discovery of the vehicles in real life, including the Kelsey, the latest Westfalia model.

The Westfalia Corner will be deployed in several leisure vehicule partner dealerships by the end of 2023.

Photo credits: Sélection Autostore Brest - Groupe Sofipel

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